Project :

I was tasked with creating a new logo for my friend’s startup abroad travel company Flextrip. He wanted me to create a logo, Brand identity, Color Palate, Font, and a motion graphic of his logo to be used for TikTok and Instagram.

My Role :

 ·      Creative director

·      Branding Ideation

·      Motion Designer

The Process :

My friend told me he wanted a logo similar to his old company called Euroway which had a globe and plane on it. He specifically asked for it to be simpler and more professional. He specified that for the globe he wanted Europe and its surrounding countries because it’s an abroad program. From there I chose a color scheme and created motion for the logo to be used for external use.

The Actual Design :

For the actual design I was asked to make a logo similar to his old logo specifically using a globe of Europe and its surrounding countries. After playing with different type treatment and color schemes he liked the blue and yellow along with the font Gunterz. From there he gave me full creative freedom to create a motion graphic that he can put at the beginning of his Instagram and TikTok videos. I decided to have the globe come up and have the text read the name so that everyone can read with the animation. Then the design fades. My intent with making this was so that people watching the video can remember the name Flextrip and become familiar with his brand name. Because his brand is still in the very beginning phase I wanted to try and keep everything very simple just in case in the future, he wants to make changes.